Tier 1
Decision-stage
Veteran is comparing schools with GI Bill or TA in hand.
Where UMGC appears
Where UMGC is missing
UMGC AI search visibility · this week
45%+3pts
25 queries tracked across 2 AI models · Updated every Monday at 6:00 AM ET
Competitor movement alert
ASU Online moved +3pts week-over-week to 41% overall visibility. Also notable: Purdue Global (-3pts).
Weekly executive summary
· week of August 3, 2026UMGC's AI visibility sits at 45% this week, up 3 points week-over-week. Biggest gain: "Top IT certifications for veterans using GI Bill funding" (+17pts). Biggest drop: "Top NSA-designated CAE cybersecurity programs accepting GI Bill online" (-17pts). In the competitive set UMGC ranks #2; ASU Online continues to lead at 41%.
Three-tier query framework
Decision · Consideration · Awareness
63%
Tier 2
Consideration-stage
Evaluating credentials and pathways before narrowing.
Where UMGC appears
Where UMGC is missing
Tier 3
Awareness-stage
Broad, early-journey. Builds long-term AI authority.
Where UMGC appears
Where UMGC is missing
Share of voice
UMGC vs the competitive set
ASU Online
+3pts
UMGCYou
+4pts
SNHU
-2pts
American Public University
00pts
Liberty University
+1pts
Purdue Global
-3pts
University of Phoenix
-1pts
Penn State World Campus
+2pts
| School | Appearance rate | Week-over-week change |
|---|---|---|
| ASU Online | 41% | +3 points |
| UMGC | 38% | +4 points |
| SNHU | 31% | -2 points |
| American Public University | 27% | +0 points |
| Liberty University | 22% | +1 points |
| Purdue Global | 19% | -3 points |
| University of Phoenix | 14% | -1 points |
| Penn State World Campus | 11% | +2 points |
ASU Online leads at 41%. UMGC sits at 38%. American Public University at 27%.
Gaining ground this week
Losing ground this week
Action list
Where AI looks when UMGC is missing
Pitch placements or competing content on these sources to lift Tier 1–3 visibility.
- 1usnews.com2 queriescited 2×
- 2militarytimes.com2 queriescited 2×
- 3linkedin.com2 queriescited 2×
- 4poetsandquants.com1 querycited 1×
- 5fortuneeducation.com1 querycited 1×
- 6clearancejobs.com1 querycited 1×
- 7indeed.com1 querycited 1×
- 8usajobs.gov1 querycited 1×
Source provenance
umgc.edu pages the AI is actually citing
When AI names UMGC, this is the URL it points to. Validates SEO investment by page.
- umgc.edu/admissions/financial-aid/military-benefits2×
- umgc.edu/online-degrees/masters/cybersecurity-technology1×
- umgc.edu/online-degrees/bachelors/cybersecurity-technology1×
- umgc.edu/online-degrees/masters/data-analytics1×
- umgc.edu/online-degrees/bachelors/computer-networks-cybersecurity1×
- umgc.edu/online-degrees/masters/intelligence-management1×
- umgc.edu/online-degrees/find-your-program/cybersecurity1×
- umgc.edu/online-degrees/find-your-program/information-technology1×
- umgc.edu/admissions/financial-aid/military-benefits/spouses-and-dependents1×
- umgc.edu/admissions/financial-aid/military-benefits/gi-bill1×
- umgc.edu/admissions/military1×
Diagnostics
What AI surfaces when UMGC is missing
Source diagnostics